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Ad Club Bangalore launches Inspiration Room: A series of thought leadership...
The Ad Club Bangalore has launched Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community in India. This series of thought leadership programs will...
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Generative AI SaaS startup Onetab expands India operations with senior...
Onetab, the Generative AI SaaS startup kick-started by Saket Dandotia and Alok Patil has appointed three new senior members to strengthen its India operations. Harish Chouhan joins as Sr. Team Lead,...
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Bachpan Schools and AHPS onboard Saina Nehwal as their brand ambassador
Bachpan Play School and its formal extension Academic Heights Public School (AHPS) announced the onboarding of badminton player Saina Nehwal as their brand ambassador. This partnership marks a...
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Sociapa secures the digital marketing mandate for Tennishub
Sociapa, the marketing agency, has bagged the digital mandate for Tennishub, an online tennis store. This partnership marks a milestone in Sociapa's journey towards enhancing digital footprints across...
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Vasan Eye Care launches ‘We Are There, With Expertise and Care’ campaign in...
Vasan Eye Care has announced the launch of its latest brand campaign, "We Are There, With Expertise and Care." This campaign, created by FlyingCursor Interactive, showcases Vasan Eye Care's ability to...
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Intellion Offices by Tata Realty debuts new sonic identity for brand resonance
Tata Realty & Infrastructure Ltd. has unveiled a sonic brand identity for its Intellion Office Parks. It is crafted by BrandMusiq and aimed at enhancing brand recognition and delivering a seamless...
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Ice cream brands’ summer marketing recipe: A dash of nostalgia with oodles of...
With temperatures soaring past 40 degrees Celsius in many parts of the country, the Indian Meteorological Department (IMD) predicts a scorching summer ahead. And as the sun beats down on us...
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India questions Singapore & Hong Kong food regulators over MDH & Everest...
India, which leads the world in spice production, consumption, and export, has requested information from food safety regulators in Singapore and Hong Kong regarding their recent bans on certain...
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White unveils its latest venture the 'White Label' in partnership with Rohit...
White, the brand experiences company, is proud to announce a significant advancement in its business expansion efforts within the realm of integrated marketing. Partnering with Rohit Tugnait, former...
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Dish TV launches Dish TV Smart+ offering TV and OTT on any screen, anywhere
Dish TV has unveiled its proposition ‘Dish TV Smart+’. It will provide customers access to TV and OTT content on any screen, anywhere, without any additional cost. It will ensure convenience,...
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Demystifying creative tech: A begginner's guide to revolutionising marketing...
In the bustling world of marketing discussions, two distinct narratives often take centre stage. On one side, there's a fervent admiration for the triumphs of creativity, while on the other, there's a...
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Goafest 2024 unveils the festival theme
The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the theme for Goafest 2024 - ‘The Age of Adaptability’. The event scheduled to take place from May 29-31 at...
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Google postpones third-party cookie phase-out once again
Google, once again, is extending the deadline for discontinuing third-party cookies in its Chrome browser. The announcement came on Tuesday, just ahead of Google's quarterly reports. This marks the...
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Brands turn the QWERTY keyboard into a moment marketing trend
When it comes to creative marketing, brands are turning to a place you might not expect - the QWERTY keyboard. Who would've thought that something so ordinary could turn into such clever advertising?...
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Agency Feature: All you need to know about Digixpressions
Who are we? Digixpressions is a digital advertising and marketing company providing services such as digital intelligence, search engine optimization, performance marketing, influencer marketing,...
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Thinkin' Birds Communications bags the digital media mandate for Royal Empire
Thinkin' Birds Communications, a creative communications agency has bagged the digital media mandate for Royal Empire by MB Infra, a real estate developer in Maharashtra. This strategic collaboration...
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India's current AI user base of 724 mn set to grow by 6% YOY: Kantar AI study
Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE data shows that AI is already touching the lives of nine in 10 internet users in...
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Kulfi Collective appoints Divya Karani as Chairperson and Executive Director...
Kulfi Collective, functioning at the intersection of content, community and culture, has announced the appointment of Divya Karani as Chairperson and Executive Director of its Board. Karani's...
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Nishant Kedia of Rebel Foods on crafting customer experiences in the digital...
Restaurant major Rebel Foods houses a diverse portfolio of brands including Wendy's, Faasos, The Oven Story, Behrouz Biryani, and Mad Over Donuts, among several others. While each of these brands have...
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Amul celebrates women-dairy farmers with an innovative campaign
In an initiative to recognize the heroes of rural India, Amul presents 'Floating Stories,' a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their...
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X to launch a TV app for video content
X, the platform previously known as Twitter, is set to introduce a dedicated TV app for videos uploaded to the social network. CEO Linda Yaccarino announced that the app will provide 'real-time,...
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boAt onboards Yashasvi Jaiswal as brand ambassador
boAt has signed cricket prodigy, Yashasvi Jaiswal as its new brand ambassador. This partnership reinforces boAt's commitment to empowering young athletes and celebrating their journeys to success....
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LS Digital appoints Vishal Sharma as DVP, Media Buying & Trading
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and...
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WhatsApp to introduce offline file sharing feature
According to WABetaInfo, WhatsApp is reportedly developing a new update that could streamline file sharing for users, even without an internet connection. The messaging platform is working on a...
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Farmley gets meme-savvy for IPL season
Farmley has launched its latest social media campaign called ‘We Don't Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley's social media feeds have become the go-to...
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Many marketing organisations lack strong first-party data to power their own...
Despite Gen AI’s commercial promise, most organisations aren’t using it yet. 90% of marketing and sales leaders think their organisations should be using AI often, while 60% said their organisations...
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A marketing battle between time and targeting: IPL vs Elections
In a country where politics and Cricket reign supreme, the clash between the IPL and The General Elections is not just a scheduling conflict; it is a battle for the hearts and the minds of millions....
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JioCinema launches new ad-free premium plan
Solving for key consumer interruptions such as device restrictions, low-quality video and high-cost subscription plans, JioCinema announced its new subscription offering, ‘JioCinema Premium’. The new...
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Sociowash bags the digital marketing mandate for Antara Senior Care
Sociowash has won the digital marketing mandate for Antara Senior Care in a multi-agency pitch. Sociowash aims to enhance Antara Senior Care's digital presence and increase its brand awareness. The...
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The Content Lab restructures; unveils three verticals
In response to the evolving needs of the digital landscape, The Content Lab announced a strategic restructuring initiative that brings different solutions under focussed silos; Stir (Digital &...
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Taboola unveils a new offering for advertisers to drive performance campaigns
Taboola, a brand powering recommendations for the open web, has announced Taboola Select, a new offering created for large advertisers that provides access to a curated selection of Taboola's premium...
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Women working with gender equality leading organisations have 3x higher...
Deloitte has unveiled the fourth edition of its ‘Women @ Work: A Global Outlook’ which continues to examine some of the critical workplace and societal factors that have a profound impact on women’s...
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BFSI sector directs 70% of ad volume towards CTV platforms for IPL 2024:...
mFilterIt has recently released an advertisement report on IPL 2024. The company has been closely monitoring the developments, analyzing the influential players on the advertising front, and bringing...
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Max URB_N talks about self-love with the launch of Love Labels campaign
Have you noticed how often we're defined by size labels that box us into categories that can be limiting and unfair? These labels can make us feel limited or judged, affecting our self-esteem. Instead...
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Agencies weigh in on ownership of rejected ideas
In the cut-throat world of advertising, where creativity is currency, the question of ownership looms large. Recent events, such as the clash between Bang In The Middle and Medanta, highlight the...
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Anupama Ramaswamy, Ashish Chakravarty & Rajdeepak Das appointed as jury...
Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, Ashish Chakravarty, Executive Director, and India Head of Creative, for McCann Worldgroup and Rajdeepak Das, Chief Creative Officer,...
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Joe Biden signs bill paving way for TikTok sale or ban in the US
President Joe Biden recently signed a bill that could have significant implications for the future of the social media app TikTok. The bill, which is part of a larger foreign aid package, stipulates...
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Google’s Gemini AI could get upgrades such as floating window and live prompts
Google's Gemini AI assistant is set to receive a series of enhancements aimed at bringing it up to speed with its counterpart, Google Assistant. Initially introduced as a voice assistant for Android...
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WPP's Q1 2024 revenue saw a 1.4% decline compared to Q1 2023, India notably...
WPP experienced a 1.4% decrease in Q1 revenue, while its like-for-like (LFL) revenue saw a 2.1% increase. The growth in India at 6.6% was particularly notable, driven by the strong new business...
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Rohit Bhasin of Kotak Mahindra Bank on bringing consumer-centricity from FMCG...
Picture this: You are a bank competing with some of the largest public-sector banks in the country. You witness a trend: Even though the market interest rates are at an all-time high, a massive...
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ByteDance leans toward shutting down TikTok in US rather than selling
Despite pressure from the Biden administration to sell the app within a year or face a ban, ByteDance is leaning towards shutting down TikTok rather than relinquishing control. The company views...
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Hindustan Unilever rebrands Horlicks and Boost, drops 'healthy' labels
Hindustan Unilever (HUL) has renamed its 'health food drinks' category to 'functional nutritional drinks' (FND). This change comes after the Union Ministry of Commerce and Industry directed e-commerce...
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How Cadbury collaborated with 140+ sweet outlets across Bengal for Gaane...
Cadbury Dairy Milk partnered with over 140 sweet outlets across West Bengal for its fourth edition of the Gaane Mishti campaign, blending traditional Bengali sweets with Cadbury Dairy Milk. The...
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Meta doubles profit in Q1, observes 7% YOY growth in its user base
Meta's Q1 results reported a remarkable surge, more than doubling its figures. The company's profit for the January-March period doubled, reaching USD 12.37 billion, or USD 4.71 per share, up from USD...
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Dot & Key Skincare onboards Shanaya Kapoor as brand ambassador
Dot & Key Skincare, a Kolkata-based beauty startup has announced its collaboration with Shanaya Kapoor. Shanaya, acclaimed for her fresh energy and dedication to wellness, embodies the ethos of...
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Goafest 2024 commences its delegate registrations
Goafest, the festival celebrating creativity and advertising excellence in India, announces the opening of delegate registrations for its highly anticipated event. Scheduled to take place from May...
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Neeman's Shoes taps into always-listening phones to connect with people in...
The latest campaign from Neeman's Shoes alongside its creative partners VML and The Other Half, has crafted a strategy to reach people and their always-listening phones. The campaign features two...
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Best Social Media Brands: SAMMIE 2024 guidebook
In the ever-changing digital marketing landscape, Social Samosa returns with the sixth edition of the Best Social Media Brands Awards, SAMMIE 2024. This platform celebrates the success of Human Brands...
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Snapchat Q1 revenue reports an 85% YOY increase in small & medium-sized...
Snapchat Inc. has announced its financial results for the quarter ending March 31, 2024, showcasing its revenue along with the application's daily usage, new content to build community, along with its...
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MakeMyTrip gets Alia Bhatt & Ranveer Singh to share tips for international...
MakeMyTrip India has released two new brand films starring its ambassadors, Alia Bhatt and Ranveer Singh. These films highlight the ease and convenience of booking flights and hotels for international...
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